When Kobe Bryant steps on the court, he transforms into his unstoppable alter ego, The Black Mamba. Nike Basketball set out to mimic Kobe’s physical transformation online so when Kobe transforms, the site transforms with him.
Nike Kobe Zoom VI Launch Campaign
When Google developed its new mobile payment technology, R/GA helped brand, design and market the user experience. Changing the way people shop, it transforms a smartphone into a wallet by holding all credit and debit cards, loyalty cards and offers in a place you can’t forget.
Google Wallet Integrated Launch Campaign
Google Wallet Launch Film
Google Wallet Tapping Spree
One Copy Song
With services like Spotify and YouTube, anticipation around new music has been lost. To recreate the demand, we helped Swedish rapper Adam Tensta release his new single Pass It On in a unique way: as one –and only one– copy.
Adam Tensta One Copy Song
We were tasked to announce the arrival of BBC World in America.
For launch, we created compelling scenes from current world news stories out of actual coaxial cable that led into people’s apartments and homes.
We also created two OOH paid media campaigns designed to get commuters to think about the world around them.
BBC World US Launch Campaign
BBC World OOH Campaign
BBC World Print Campaign
Some brand spots, some print, and a massive launch campaign announcing the arrival of FedEx Kinko’s.
FedEx Print Campaign
FedEx NASCAR Announcement
FedEx Kinko's Launch Campaign
FedEx Promo T-Shirt
This spot was part of a rebranding campaign for monster.com.
Unbiased news coverage, as reported by the participants.
The famous Brazilian lifestyle brand wanted to launch in the US by way of New York. We responded with an integrated campaign of OOH, online films, print, website and limited edition footwear.
Havaianas US Launch Campaign
Limited Editions from Mural Art
Havaianas Online Films
Havaianas Print Campaign
This spot first aired the day after Rafa won the 2013 US Open. It was chosen as one of the 12 best “This is SportsCenter” spots by TIME and ESPN.
This Is SportsCenter: Rafael Nadal
Super Bowl XLVII offered the chance to venture beyond GoDaddy’s historical use of scantily clad women and focus on domain names.
GoDaddy Super Bowl
Axe White Label
Launch campaign for White Label, Axe's premium line of grooming products.
Axe White Label Launch Campaign
Three social campaigns for Grill Mates and Lawry's Seasoned Salt. Each leverages technology to help grillers and moms bring families closer together.
Grill Mates Grill Mayor Campaign
Lawry's Digital Dinner Bell
Lawry's Dinnertising Inc.
Euro ScoreCensor is a Chrome extension that lets you browse the internet safely so you’ll never accidentally see a Euro game result before you want to.
Coalition For The Homeless
Two spots from this campaign proves finding a place to live in New York is hard for the homeless, too.
Every day, 4,500 children die due to unsafe drinking water. The Drops For Life campaign rallied visitors to the site, whereby each person who donated to the Tap Project was visualized as a drop in the donation pool. A mobile app challenging people to carry a digital drop of water helped spread the message further. Drops For Life helped raise enough money to provide 10 million days of clean drinking water.
Drops For Life Integrated Campaign
Drops For Life Mobile App
On Valentine’s Day, R/GA helped the lovestruck navigate their office crushes on Twitter with #OfficeCupid. Agency writers took hastily jotted notes and transformed them into fine poetry, firing off over 1000 ‘Valentweets’ through the agency Twitter feed.
Kraft relaunched their line of dressings with this campaign that turned unpopular foods into stars.
Print campaign for the NYC photography superstore, promoting the superfast Mamiya 645DF camera.
Trade campaign encouraging retailers to sell their wares on eBay.
Bernbach Diversity Scholarship
To create awareness of DDB's diversity scholarship and the importance of color in advertising, a poster was designed that was devoid of any color at all. This translucent poster was sent to top advertising schools to be hung on different colored wall surfaces.