Adam Tensta : One Copy Song

Creating demand for new music by creating
one —and only one— copy.

With ubiquitous music services like Spotify, Pandora and YouTube, anticipation around new music has been lost. To recreate the demand, we helped Swedish rapper Adam Tensta release his new single Pass It On in a totally unique way: as one –and only one– copy.
Role: ECD

Creating demand for new music by creating one —and only one— copy.

The Art of Downtime

The Time Shop

Creating demand for new music by creating
one —and only one— copy.