BBC World : Cables
Announcing the arrival of BBC World in America
through current world news stories.
We were tasked to announce the arrival of BBC World in America. For launch, we created a series of 2D wire sculptures that depict compelling scenes from current world news stories out of actual coaxial cable that led into apartments and homes.
Two additional OOH campaigns got commuters to think about the world around them.
The aim of the campaign was to encourage viewers to ask their cable television companies to include BBC World on their programming.
