Kraft : Food Deserves Delicious
Elevating underdog foods like kale and celery
to become pop culture icons.
We helped Kraft relaunch their line of dressings with a campaign that celebrated unpopular foods like kale and radishes, and dramatized the role Kraft Dressings play in making them delicious. Each spot highlights a different underdog vegetable being fictitiously celebrated and elevated within pop culture, as if it were famous.