Google : Google Wallet
Transforming the way we buy and pay with a single tap.
When Google developed its new mobile payment technology, we helped brand, design and market the user experience. Changing the way people shop, it transforms a smartphone into a wallet by holding all credit and debit cards, loyalty cards and coupons in a place you can’t forget.
Developing the campaign took two years, starting with designing and branding the Google Wallet identity, the creation and integration of Google Offers, Google’s new Groupon-like deal-of-the-day service, teaser and launch videos, and finally retail Tapping Spree experiences, where shoppers could demo paying with their phones.
Role: ECD
