McCormick : Socializing Meals

Leveraging technology to help grillers and moms
bring families closer together.

Three social campaigns for McCormick Grill Mates and Lawry's Seasoned Salt. For moms, creating a digital advertising agency called Dinnertising Inc that lets them create and send animated mealtime “ads” to their kids, as well as a Digital Dinner Bell to call them to the table. And for grillers, turning one Foursquare grill mayor into an actual mayor for a day.
Role: ECD

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