Showing all the things you can get by showing
you just one thing.

Everybody knows that weird, one-of-a-kind things are sold on eBay. This integrated campaign aimed to show that absolutely everything can be bought on eBay — and nothing sums up everything better than the word “it.” If you can invent it, wear it, throw it, give it, break it, drive it, etc… you can get it on eBay.